USOPC introduces new Team USA Athlete Marketing Platformme

The United States Olympic & Paralympic Committee has shared details of the new Team USA Athlete Marketing Platformme (AMP) pilot programme, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities.

Created in cooperation with the Athletes’ Advisory Council and National Governing Bodies Council, AMP is an opt-in programme that connects Team USA sponsors and licensees directly with athletes, providing incremental revenue opportunities and marketing exposure for Team USA athletes.

Through a streamlined programme, AMP provides expanded earning opportunities to more Team USA athletes, who may otherwise have limited access to sponsors, via a guaranteed base payment for group marketing rights, and potential incremental revenue opportunities via individual endorsement and licensing opportunities.

Read more about the programme here and read Olympic silver medalist Chris Mazdzer’s reaction here.