Turkish Olympic Committee Athletes’ Commission, in collaboration with Deloitte and TikTok, organized a webinar for Turkish Olympic athletes.
Following the Athletes’ Commission meeting on 12th February, Deloitte Türkiye and TikTok Türkiye provided online training sessions on “Career Transition for Athletes: Roadmap for Active Sports Careers and Beyond” and “Effective Use of Social Media” to some 100 Olympic athletes respectively.
The Turkish Olympic Committee Athletes’ Commission meeting began with the opening speech of Ms Eda Erdem, Commission Chair and the Captain of the Turkish Women’s National Volleyball Team where she said: “We are focused on areas such as athlete career transitions and individual athlete development, where we believe we can create a direct impact.”
Ms. Erdem highlighted the commission’s commitment to directly impacting these areas, emphasizing initiatives such as providing English language course support to 65 athletes in collaboration with the Wall Street Institute, as a crucial step towards accessing diverse sources of knowledge and facilitating individual development in the current era of communication. Additionally, she informed the Commission that guidance was initiated through Dual Career Education to address one of the most significant challenges faced by Olympic athletes in Türkiye, namely career transitions.
The first training session, “Discover Yourself,” was conducted in March of last year in collaboration with the IOC Athlete365 and they will conduct training in collaboration with Deloitte and TikTok, which will also be open to participation of other national athletes.
Later, Eda Erdem shared the insights and experiences she gathered from the IOC’s Athletes’ Forum and she was followed by Ateş Çınar, an Olympic sailor who represented Türkiye at the EOC Athletes’ Forum, who shared his experiences with the Commission members.
Following the Commission meeting, the Career Transition for Athletes webinar, open to all Olympic athletes, began with a speech by the NOC Secretary General Nese Gundogan “We are delighted to have conducted the training series last year with the support of IOC Athlete 365, and this year, we are pleased to conduct it with Deloitte and TikTok, global partners of the IOC. Within the scope of our athlete-focused work and activities at TOC, the training and support we will provide in the career field will continue to grow with different content and methods in line with the needs of our athletes in the upcoming period.”
Presented by Greg Douglas, a two-time Olympic sailor and Strategy and Sports Management Manager at Deloitte Canada, the seminar titled “Career Transition in Athletes: Roadmap for Active Sports Career and Beyond” provided insights on career planning while being an active athlete, transitioning from active sports to a new career, and managing a new career after sports. This was followed by a seminar titled “Effective Use of Social Media,” presented by Duygu Coşkunseda, TikTok Türkiye’s Sports Content Partnership Manager, focusing on content planning specifically for today’s media channels such as social media and TikTok, covering topics such as creating appropriate content, strategies for the Paris 2024 Olympics, and tips for more efficient use of social media.
