Australian Olympic Committee presents case study for ANOC Social Media Webinar 9
ANOC delivered the 9th Social Media Webinar under the Digital Accelerator Program on Tuesday 26 March with William Jago from the Australia Olympic Committee invited to share insights from his NOC.
Jago presented the #AllezAUS campaign, with detailed information on how the organization is preparing their communications and partner engagement before and during the Olympic Games in Paris this summer.
Jago explained how the NOC AUS digital presence is structured on three different pillars:
- Australian Olympic Team (#AllezAUS),
- Fan Engagement with #TeamAUS, which goes beyond Games time,
- Sports participation and grassroots reach with #HaveAGo campaign.
He demonstrated how all the NOC’s campaigns are based on data gathering and analysis, with a targeted audience according to the Team AUS followers. This helps to increase the campaigns’ success rates and reach, supporting a phrase used at the beginning of the presentation “Engagement is our currency”.
It was also presented how TeamAUS will be equipped in terms of communication during the Games in Paris, with 16 staff on the ground writing stories for the media, their website but also for the member National Federations, as well as recording and editing content for their social media channels.
Mr Jago shared how social media plays a key role in the promotion of the NOC sponsors, with a big focus before but also during the Games, following all the existing restrictions.
The session recording will soon be made available at www.anoc.tv , and the presentation available at the ANOC website.
