ANOC Announces Strategic Sponsorship Agreement with JOY Billiards
ANOC is proud to announce a landmark sponsorship agreement with JOY Billiards, a leading global manufacturer of billiards and sports equipment, headquartered in Qinhuangdao, China. This agreement, signed during the Olympic Games Paris 2024, marks the beginning of ANOC’s new commercial strategy aimed at securing partnerships to fund projects in support of National Olympic Committees (NOCs) and their athletes.
Under this agreement, JOY Billiards will serve as a Gold partner of ANOC from now until the end of 2028, becoming the first sponsor in the category of sports equipment, and the exclusive sponsor in the category of billiards. As part of the four year partnership, JOY Billiards will also hold the prestigious title of Gold Partner for both the ANOC General Assembly and the ANOC Awards, which will take place in Portugal in October 2024. The ANOC Awards will honour the best athletes and NOCs of Paris 2024 in front of the world’s NOC community.
ANOC President Robin Mitchell expressed his enthusiasm for the partnership, stating, “This collaboration with JOY Billiards is a significant milestone for ANOC. It not only represents the start of our new commercial strategy but also underscores our commitment to building strong, mutually beneficial relationships with industry leaders. We are excited to welcome JOY Billiards as our first sponsor in the sports equipment category and look forward to the positive impact this partnership will have on supporting NOCs and their athletes worldwide.”
ANOC Secretary General, Gunilla Lindberg added, “The partnership with JOY Billiards is an important step forward in our efforts to secure the necessary resources to enhance the work of NOCs globally. JOY Billiards shares our vision of supporting athletes and promoting Olympic values, and we are thrilled to have them on board as we embark on this new chapter.”
JOY Billiards, a world-renowned company in the manufacturing of high-quality billiards tables and sports equipment, has a strong presence in over 80 countries. With a commitment to innovation and excellence, JOY Billiards has become a trusted name in the sports industry, providing top-tier products for both professional and recreational use.
Mr. Qiao Yuanxu, Chairman of JOY Billiards, commented on the sponsorship, saying, “We are honored to partner with ANOC and support the Olympic Movement through this sponsorship. At JOY Billiards, we believe in the power of sports to unite and inspire, and this partnership aligns perfectly with our mission to promote excellence in sports. We look forward to playing a key role in the success of ANOC’s events and contributing to the recognition of the world’s best athletes.”
As Gold Sponsor of the ANOC General Assembly and the ANOC Awards, JOY Billiards will be at the forefront of celebrating athletic achievements and supporting the global NOC community. This partnership is set to provide significant visibility for JOY Billiards and reinforce their commitment to the development of sports worldwide.
