ANOC and Peak Sport sign groundbreaking sponsorship for NOC uniforms
ANOC announced at the XXVII General Assembly a groundbreaking Gold Sponsorship with leading Chinese sportswear brand, Peak Sport, for the provision of free NOC uniforms at Olympic Games over an eight year period.
The value-in-kind sponsorship deal, worth $7.1 million to NOCs, will see all NOCs who had six athletes or less at the Olympic Games Paris 2024 offered free Peak Sport uniforms for all Olympic Games, Olympic Winter Games and Youth Olympic Games through the end of 2032.
The 72 NOCs who fit the criteria will be eligible to receive uniforms for the eight IOC events scheduled to take place over the next eight years, including the Olympic Games Los Angeles 2028 and Brisbane 2032. They will also be given the opportunity to purchase Peak Sports uniforms at a discounted rate at all continental and regional games.
ANOC’s agreement will include a financial contribution from Peak Sport each year and highlights its commitment to supporting NOCs and ensuring their athletes are afforded the best possible opportunity to succeed.
ANOC President Robin Mitchell said:
“We are delighted to sign this groundbreaking agreement with Peak Sport which will add value to up to 72 of our smallest NOCs across the next eight years.
“ANOC remains steadfast in its desire to support all NOCs and ensure that they have the best opportunity to succeed during Games-time. Providing the selected NOCs with the best quality apparel is a tangible way to contribute to this aim.
“Peak Sport has shown its commitment to the Olympic Movement through signing a long-term deal and I am sure they will prove valuable partners for ANOC and the participating NOCs.”
Peak Sport Deputy CEO Bingrui Wu said:
“We are very proud to become an ANOC Gold Sponsor and to put Peak Sport at the service of the NOCs and their incredible athletes.
“Our values align perfectly with ANOC and by providing our high-quality sportswear to some of the smaller NOCs through the next two quadrennials, we are helping athletes as they aim to achieve their Olympic dreams.
“I look forward to continuing our close collaboration with ANOC and to see athletes wearing Peak Sport clothing compete on the Olympic stage. We would like to connect with the athletes and collaborate with our research and design professionals to level up our sport kits. and strengthen the international communication and cultural understanding between Peak and global sports organisations.
“We have worked with NOCs such as Belgium, Brazil, New Zealand, Slovenia and Romania but now through our partnership with ANOC we will provide more kits to more NOCs. We believe we can coordinate with our Peak international distributors to bring the latest technology to the global sports movement.”
ANOC’s agreement with Peak Sport will cover the following events:
- Olympic Winter Games Milano-Cortina 2026
- Summer Youth Olympic Games Dakar 2026
- Winter Youth Olympic Games 2028 (location to be confirmed)
- Olympic Games Los Angeles 2028.
- Olympic Winter Games French Alps 2030
- Summer Youth Olympic Games 2030 (location to be confirmed)
- Winter Youth Olympic Games 2032
- Olympic Games Brisbane 2032
It also includes the supplying of uniform for all ANOC staff and Executive Council (60 pax) members for the aforementioned events and corporate uniform for business events and meetings from 2025-2028.
