ANOC social media report highlights digital success of Paris 2024 for NOCs

The ANOC social media report for Paris 2024 has been released highlighting the outstanding performance of NOC digital channels during the Olympic Games.

Paris 2024 captivated audiences with more than one million tickets sold at venues across Paris and hundreds of millions more fans following from all corners of the globe. Social media played a crucial role in driving awareness and engagement throughout the Games.

Produced in collaboration with Redtorch, the release of the report was presented at the 4thDigital Communications and Social Media Seminar in Baku, Azerbaijan and livestreamed on ANOC.tv as more than 100 participants tuned in to hear the analysis.

The report reviews the work of all NOCs before, during and after the games on Facebook, Instagram, X (formerly known as Twitter) YouTube and TikTok, with a total of 725 NOC pages monitored in total.

It takes into account activity from 12 July, two weeks prior to the Opening Ceremony, and ends on 25 August, two weeks after the Closing Ceremony. In addition to highlighting the impressive figures, the report also features direct comparisons between Tokyo 2020 and Paris 2024.

Figures show that there were 10.6million new fans following platforms during Paris, up 88% from Tokyo 2020, with 349.7million engagements for NOCs

The US NOC enjoyed the most engagements, the Brazilian NOC had the largest growth and the Croatian NOC had the best engagement rate, amassing 16 times more engagements than their total fans.

The full ANOC social media for Paris 2024 can be downloaded here.

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