Liechtenstein Olympic Committee extends their partnership with Swiss Sportwear Company

In almost all sports, suitable shoes are the be-all and end-all in order to be able to deliver an outstanding performance. The famous «On» shoes have been accompanying Liechtenstein athletes on Olympic missions for quite some time. They are not only high-tech products developed in close cooperation with the On athletes, but also provide the right running feeling. The Liechtenstein Olympic Committee is pleased to extend its cooperation with On.

Caspar Coppetti, co-founder of On: «We have been privileged to provide the Liechtenstein Olympic Committee with different shoes with Cloudtec technology for more than six years – now we are happy to consolidate this partnership. All our products are developed in the On Labs in Zurich – always with the aim of enhancing the athletes’ performance. We thank the LOC for their trust and look forward to the coming years together.»

Beat Wachter, Managing Director Liechtenstein Olympic Committee: «I am very pleased that we can literally go into the future with On AG as our partner in the field of sports shoes. We trust in the well-known Swiss brand for our Olympic missions and, thanks to the partnership with On, we can also make our support squad athletes a great offer.»

Since its birth in the Swiss Alps, On has pursued a clear goal: revolutionising the running experience for all. Thirteen years after its launch, the premium brand On continues to make a splash in the industry with innovation in running shoes, apparel and accessories for high-performance sports, outdoor and active living. On’s award-winning  technologyCloudTec®, thoughtful design and the sports brand’s rapid advances in sustainability have attracted a rapidly growing global fan base. On inspires people to discover and follow big dreams.