ANOC and Redtorch announce renewal of digital insights partnership, ensuring continued NOC support

ANOC and Redtorch have been working together since 2020 to enable ANOC to deliver social media insights that support all 206 NOCs’ (National Olympic Committees’) global digital growth.

The renewal allows for the continued delivery of the bespoke digital and insights solution that supports over 1,000 NOC social media profiles across Facebook, Instagram, Twitter, YouTube and TikTok.

“At ANOC we know the importance of social media to our NOCs, this Digital Dashboard allows NOCs to review their social strategies in real time and learn from each other as a collective to improve social media output. We continue to see the positive impact this Digital Dashboard is having for NOCs which is why we are excited to extend our contract with Redtorch for at least another year.” said Gustavo Harada, ANOC International Relations.

Since the launch of the dashboard back in 2021, NOCs have achieved incredible results including:

• Increased their audience size across all platforms by 15.6m
• Generated 1b video views and 439m engagements
• Seen TikTok become the driver of video views in 2023, accounting for 4x more than any other platform

Chris Argyle-Robinson, Research & Strategy Director, Redtorch said “We are delighted to continue our work with ANOC and provide their member NOCs with key nuggets of insights to help improve their social media performance. ANOC continue to lead the way in prioritising digital insights and the value these insights can have.”

Redtorch is a global research, digital and creative agency trusted by the biggest names in world sport making sport more relevant to more people.